Eyeful App

We worked closely with my client as a business consultant to develop a comprehensive business plan that outlined their vision, model, structure, forecasts, and objectives. By collaborating closely with my client, we gained a deep understanding of their goals, target market, and competition, which helped to inform the development of the plan. The business plan we created served as a roadmap, providing them with a clear and focused plan of action to achieve their goals. It included a detailed analysis of their market, operations, marketing strategy, financial projections, and milestones, helping them make informed decisions and stay on track towards achieving success.

We created a distinctive and enduring logo that reflects the values and essence of the brand. Along with the logo, we also developed a comprehensive corporate identity that includes various use cases to ensure consistency across all touchpoints. The logo and corporate identity were carefully designed to not only be visually appealing but also effectively communicate the brand's message to its target audience. By creating a cohesive brand identity, we helped the business establish a strong visual presence and build a memorable brand image that resonates with their customers. Overall, my goal was to create a timeless and unique visual identity that accurately represents the brand and helps it stand out in a competitive market.

We developed a concise yet informative company profile that accurately represents the business and its operations. The profile was meticulously crafted to effectively communicate the brand's core values, mission, and vision, as well as provide a brief overview of the products or services offered. By creating a well-designed company profile, we helped the business establish a strong brand identity and create a positive first impression with potential customers and stakeholders.

We developed a compelling value proposition to demonstrate the viability and potential of the mobile application. The proposition was carefully crafted to effectively communicate the unique value the application offers to vendors and persuade them to come onboard. By creating a strong value proposition, we helped the business establish credibility and build a strong foundation for onboarding vendors and achieving sustainable growth.

We developed a set of Standard Operating Procedures (SOPs) to provide clear guidelines and instructions for the company's day-to-day operations. The SOPs were meticulously drafted to ensure consistency and efficiency in all aspects of the business, from production and logistics to customer service and quality control. By creating a comprehensive set of SOPs, we helped the business streamline their operations, increase productivity, and maintain a high level of quality and customer satisfaction.

We designed a customised set of icons that effectively represented the services provided by the vendors within the platform. The icons were thoughtfully designed to be visually appealing and easily recognizable, and could be employed in various applications to create a cohesive and professional visual identity. Through this effort, we helped the business to establish a strong and distinctive brand presence that would resonate with their target audience and differentiate them from their competitors.

We were responsible for creating a compelling landing page that would effectively communicate the value proposition of the App to the target market, and drive user engagement and downloads. With a focus on user experience and engagement, we created a visually appealing and intuitive landing page that was designed to grab the attention of potential users and effectively communicate the key features and benefits of the App. By combining my design and coding expertise,we were able to create a landing page that was not only aesthetically pleasing, but also optimized for performance and conversions. The result was a highly effective marketing tool that helped the business to expand its user base and drive growth.

We developed a comprehensive marketing strategy to guide the efforts of the marketing team. This involved a thorough analysis of the business's target audience, competitors, and market trends, as well as an assessment of the company's unique strengths and weaknesses. Based on this analysis, we crafted a customized marketing plan that included a range of tactics and channels designed to effectively reach and engage the target audience, and drive brand awareness and revenue growth. The marketing strategy was presented in a clear and actionable format, providing the marketing team with a roadmap to follow and measure progress against. Through this initiative, we helped the business to enhance its marketing capabilities and drive sustainable growth over the long term.

Eyeful has successfully established a clear route to market with a credible brand that is receiving attention. We have developed a functional Minimum Viable Product that is scalable, and have received accolades for their level of preparation. This achievement positions Eyeful well for future growth and success in the beauty industry.