Imperial Dates
Details
Challenge
Imperial Dates was launching a new brand aimed at the end consumer. Responsibilities included conducting market analysis, developing a brand concept, creating a comprehensive branding strategy, designing packaging and marketing materials, and providing training and guidance to the Imperial Dates team. The project resulted in the successful launch of a new brand that positioned Imperial Dates as a key player in the market.
Scope
Pitch Deck
A concise and informative presentation that provides potential investors or clients with a comprehensive overview of your business plan, products, services, and growth trajectory. The presentation is designed to effectively communicate the key aspects of the business, highlighting its unique selling points and growth potential.
Company Profile
Company profile that showcases Imperial Dates' unique selling points and effectively communicates its mission, vision and values. The profile provides a comprehensive overview of the company's history, products and services, and establishes its brand identity.
Package Designs
A range of visually captivating package designs that are not only aesthetically pleasing but also align with the brand's identity and values. Each design was tailored to suit the unique characteristics of the product, and included instructions that are easy to follow and understand. The package designs and accompanying instructions were developed to enhance the customer experience and facilitate product use, while also promoting brand recognition and loyalty.
Brochure
A brochure that conveys key information in a concise and impactful manner. The primary objective of the brochure is to ensure the reader gains a clear understanding of the featured products and the essence of Imperial Dates.
Web Design & Development
Ecommerce website to facilitate the purchase of products that are currently available on the website.
Promotional Video
Promotional video designed to be utilised across multiple platforms.
Promotional Video 2
Promotional video designed to be utilised across multiple platforms.
Ramadan Video
Video intended for utilisation across social media platforms during Ramadan.
Market Research
Market research to gather insights into consumers' needs and preferences. Identifying the target demographic, analysing their purchasing behavior, and understanding their pain points and motivators. The findings were used to develop a marketing strategy and inform business decisions related to product development, pricing, and distribution.
Pricing Strategies
A well-structured pricing strategy that aligns with the company's objectives and effectively positions the products or services in the market. The strategy takes into account factors such as production costs, competitor pricing, and consumer demand, to arrive at a fair and competitive price point.
Standard Operational Procedures
Standard operational procedures that outlines the trademark registration process, the use of letterhead and uniform items in the company. The procedures were developed to ensure conformity with legal requirements, consistency in branding, and a professional image in all communications and activities.
Results
Through collaborative efforts, we achieved a successful launch of a new brand that resonated with the end consumer, positioning Imperial Dates as a prominent player in the market. Our ongoing marketing and branding initiatives have enabled us to sustain the brand's market position while driving continued growth. Imperial Dates' e-commerce website is stable and high-performing, offering consumers a seamless purchasing experience. Moreover, the website is integrated with their ERP system, facilitating synchronized operational tasks.